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Barbara Potgieter

Founder and Principal Publication Designer 

Who we are 

We are a specialist publication design studio dedicated to turning text-heavy corporate documents into clean, high-converting publications.

Led by Barbara, an editorial design specialist with more than 20 years of experience, we help executive teams present complex reports, prospectuses, talent packs, and strategic plans with authority and commercial impact.

 

Through structured layouts, visual clarity, and clear information hierarchy, we ensure your critical business communications save leadership time, engage key decision-makers, and deliver results.

Our approach  

Complex information deserves clear presentation.

 

In today's corporate environment, executive attention is limited. Strategic plans, research, and company profiles go unread when trapped in heavy, unformatted text blocks. We eliminate visual clutter and organise your content so decision-makers can digest key details instantly.

Every layout is designed to guide the reader effortlessly. The result is an executive-grade publication that strengthens credibility, builds confidence, and drives action.

Working globally 

We operate entirely remotely, acting as an agile external design partner for organisations across the UK and internationally.

To deliver complete publication projects, Barbara collaborates with a trusted network of senior associate copywriters. This allows us to provide text distillation alongside layout design, turning your raw internal notes or messy drafts into concise, publish-ready copy before design work begins.

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Behind every dense report or complex data set is a human reader trying to make a critical decision. If we overwhelm them with visual noise, we lose their attention before they even read the first sentence.

Work with us

We collaborate with a select number of corporate, education, and enterprise clients each quarter. To discuss scope and availability for your upcoming project, get in touch today.

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