Our approach
Good content deserves good thinking.
We start with the information, the audience and what the publication needs to achieve. From there, we decide what needs emphasis, how the content should be organised and how the reader should move through it.
Only then do we develop the visual approach. The aim is not simply to make a document look better, but to make it easier to use and more confident in the way it communicates.
How we work
Based in North Wales, we work remotely with organisations across the UK and internationally.
You work directly with Barbara from the first conversation through to final delivery. If a brief needs additional expertise, trusted associates can be brought in for copywriting, marketing, communications or PR.
The result is a small, flexible team built around the project, with one clear point of contact.
Who we are
The You Co. is a boutique publication and editorial design consultancy.
Barbara brings a long-standing background in editorial and publication design, and leads every project herself.
We work with organisations on reports, research, recruitment materials, prospectuses and other substantial publications where structure matters as much as appearance.
Behind every dense report or complex data set is a human reader trying to make a critical decision. If we overwhelm them with visual noise, we lose their attention before they even read the first sentence.