When a document fails to connect with its audience, it is rarely a content issue. It is almost always a design issue. School prospectuses are famous for this. Because they are legally required to include a mountain of administrative data, policies, and directories, they usually end up as intimidating walls of text. The problem is simple: when people see a massive wall of text, their brains turn off. They stop reading, they miss important information, and the organisation's me

We’ve all experienced it by now. You’re scrolling through LinkedIn, scanning a recipe blog, or checking out a graphic online, and this weird sense of déjà vu hits you. The words are perfectly structured. The image is hyper-glossy and immaculate. Yet, something feels profoundly off. We’re currently drowning in a sea of AI-generated content. From ChatGPT-penned think pieces to Midjourney-crafted landscapes, synthetic media is everywhere. And look, these tools are undeniably rev

Most corporate documents fail before they are even read. When you send a 20-page PDF to a busy stakeholder, investor, or client, their first instinct is not to read it line by line. Their first instinct is to scan it. If all they see is a dense, intimidating wall of text, your core commercial insights will get lost in the noise. Effective corporate document design is not about making things look pretty. It is about managing cognitive load. When text is packed tightly or lacks