Sporty Stars London came to us with a clear vision for their logo, having explored several options with another company that didn’t quite meet their needs. They sought our help to create a design that perfectly matched their brief.

Their requirements were straightforward: the logo needed to incorporate bright yellow, green, and black, and include a sketched, child-like element to give it a playful, hand-drawn feel. Additionally, they requested that the words ‘Sporty Stars’ be usable on their own.

We developed several options and, while we’re not showcasing the final logo they chose, we’re pleased to present one of our favourite alternatives. This design features a badge-like format that captures the energetic and playful spirit of their company. To provide a sense of how the logo could be used, we also incorporated it into a few mockups.

It was a pleasure working on this project and helping Sporty Stars London bring their vision to life.