Case Study

When a document fails to connect with its audience, it is rarely a content issue. It is almost always a design issue. School prospectuses are famous for this. Because they are legally required to include a mountain of administrative data, policies, and directories, they usually end up as intimidating walls of text. The problem is simple: when people see a massive wall of text, their brains turn off. They stop reading, they miss important information, and the organisation's me